*EARLY BIRD PRICING ENDS APRIL 30TH*
*EARLY BIRD PRICING ENDS APRIL 30TH*

ABOUT OUR TRAINERS
AGENDA
9:00 – 9:30: Welcome and Continental breakfast
MORNING SESSION
What's holding you back from success? – Larry Feldman
Effective communication techniques – Shawn Armorer
What it all means for your dealership – Larry and Shawn
12:00: Gourmet Lunch Buffet
AFTERNOON SESSION
Aligning your BDC by the numbers – Shawn Armorer
How to create a client for life – Larry Feldman
Bringing it all together - Shawn and Larry
3:30: Networking and time with our speakers
4:00: Event close
Two of the industry's most exciting and respected trainers deliver a one-of-a-kind, one-day workshop that strengthens BDC and sales team members. Attend a day, and walk away knowing how to work together to scale 2025.



Shawn Armorer
Founder & CEO of BDC Alchemy
Shawn Armorer, owner and founder of BDC Alchemy Coaching and Consulting, has over two decades in the automotive industry, and is a recognized expert in Business Development Growth. Shawn is passionate about people, and has mentored and developed hundreds of professionals across North America and overseas. His expertise has earned him invitations to speak at industry conferences and guest appearances on leading podcasts. He also serves as Vice President and Strategic Advisor for BDC/BRD Operations at The Lion Partnership.

Larry J. Feldman
Founder & CEO of Career Changers USA
A 30-year veteran of the auto industry, Larry J. Feldman was an award-winning Cadillac salesperson, General Manager, and Dealer Principal. Since 2012, he has owned and operated Career Changers USA, a leading recruiting and training company. He is the host of the Lethal Sales podcast and the author of Inner Moron Demons: How to Avoid Them and Live Your Best Life, a guide to overcoming self-sabotage and achieving success. When Larry takes the stage for his training sessions, all eyes…and ears…are on him!
